A logo is very important for a brand. It is the graphical representation of the identity of a brand. It helps in earning a good reputation for the brand. So, it is of utmost importance to get an appropriate logo. Its significance should not be trivialized. People recognize a brand by its logo. It must look impactful and attractive. It should be able to grab the attention of the audience. Logo designing is not at all an easy task. It requires experience, research, creativity together with a lot of time and effort.
1) Relying too much on Trends-
Design industry is highly affected by changing trends. A logo must be designed while keeping in mind that the logo does not become outdated. It should last for years. One must not keep on following the trends blindly.If you follow the latest trend, then there can be chances that the other designers might follow the same. You will end up making a common logo design. So, you must think out of the box to develop a timeless logo.
2) Creating a Complex Design-
Another common mistake which one should avoid is making the logo design too complicated. Using plenty of colors, font styles, images, clip-arts and other unnecessary inclusions makes your logo look cumbersome. You should focus on making it simple but significant. Complexly designed logo can make it difficult for the audience to understand the meaning behind your logo. Design of the logo must not be vague and overly complex. As they say, “too much of anything is good for nothing”.
3) Faulty Color Selection-
Choosing correct colors for your logo is extremely important. Colors convey the emotions and essence of a brand. One should stop using colors that are not related to your brand in any way. Different colors have different meanings and values. Not every color works well with each other. Appropriately colored logo depicts the true identity of a brand. One must carefully make the choice of colors while designing a logo.
4) Not Doing Enough Research-
This is the most dangerous mistake in the process of designing a logo. One should carry out deep research to understand in detail the purpose of a business. What it needs to communicate to its customers, must be kept in mind. Huge brainstorming needs to be done to obtain acute knowledge about the brand. Collect as much information as possible. This will aid in designing the most appropriate logo.
5) Plagiarism –
One of the biggest mistakes which designers usually commit is copying others. It must be unique, original and appropriate for the brand. A well-designed logo defines a business and makes it stand apart from other businesses. Therefore, the logos of different brands must be distinct from one another. They should not look identical to each other. Plagiarized logos can lead you to serious legal consequences.
6) Improper Use of Typefaces–
A perfect typeface can make a logo look more appealing. It can enhance its significance by many folds. A designer must wisely pick a typeface depending upon the characteristics of the brand and the message it wants to give. Inappropriate or too much use of typefaces can make your logo use unprofessional and amateur. How you say it matters more than what you say.
Designers must avoid these mistakes while designing a logo. Availing the services of a reliable logo designing company would be highly beneficial. Crossgraphicideas is one such web development and digital marketing company in India. They provide logo design service, custom logo design service and many more. Check out their website to find out more about them.