You probably anticipate that once you choose to use WordPress to create a website, it will quickly show up on the top page of Google search results. However, there is a significant chance that you may overlook several fundamental technical components of WordPress optimization, often known as WordPress SEO, and keep your website from ranking highly in search engine results.

We will discuss the most typical WordPress SEO errors that webmasters make as a result of ignorance in this article, along with solutions. These errors have an impact on search engine rankings for any cause.

Existence of Multiple Versions of the Site at the Same Time

A WordPress site is instantly accessible at various locations, including those with and without the “www” prefix, the “http” and “https” protocols (if your website has an SSL certificate), and those with and without a backslash at the conclusion of the URL. All this seems to be the same. But, is it? The situation would be the same for you, but the search robots, or Google’s robots, interpret this as many copies, which lowers the ranking of your website in SERP. You must set up redirects to drive visitors and browsers to the version of the site you have designated as the primary website in order to fix this issue.

How are redirects set up?

Go to the FTP site.
Locate the index in which the website is listed. It is the directory named / public_html / in most cases.
In a regular text editor, open the .htaccess file it contains.
Replace your address with the address of your website by copying the following code into the file: RewriteCond% {HTTP_HOST} ^ www \ .yoursite \. (. *) $ [NC] RewriteRule ^ (. *) $ https: // yoursite.%1/$1 [R = 301, L].
Update the file after saving your changes.

Create a permanent server redirection using this code, which will route viewers to a single version of the site that is both “https” and “www” secure.

Poor URL Structure

The fact that link structure errors are more prevalent on WordPress websites is not a coincidence. As soon as the site is activated, remember to remove it. Aside from confusing you, thousands of unnamed links on your website will also mislead visitors and search engines.

Setting a checkbox in the “settings” -> “permalinks” section will solve the issue. The issue can be resolved once and for all by choosing “record title” as the only link format option.

We advise manually writing the title for pages. It must have a keyword and be meaningful. Make sure that the URL is user-friendly and concise. At all costs, avoid attempting to list keywords here.

The Website Does Not Have a Sitemap

Making it simpler for search engines to index your website more quickly is one of the goals of search engine optimization. Making a sitemap is one of the actions that must be taken to finish this work.

Use the sitemap “XML” plugin but also Google news to generate a sitemap and have it automatically placed in the page root directory. By defining customized settings, you may use it to generate maps for web pages and photos.

The Setting of the robots.txt File That Is Incorrect

The appearance of your site in search engine results might be severely limited by
a single incorrect robots.txt command or character. We have created a brief list of suggestions for working with robots.txt in order for it to solely serve the interests
of your website:

It is advised to use the command disallow: / to disable search robot access to the site before beginning the initial technical work
Avoid preventing robots from accessing .JS and .CSS files, service images, and other content that affects the design of the website.
Go back and read the directions you followed before accessing the website. You can select one of the several toolkits to accomplish this. By activating the function and adding instructions to the robots.txt file, you can check which pages on your website are accessible to search engines.

Leaving a Default WordPress Sender Name

You undoubtedly already know how crucial email is for connecting with your prospective customers and subscribers if you run an internet business—or any kind of business, for that matter. As for subscribers, making the list of them in the best way and optimizing newsletters can be done via Benchmark – a reliable online tool for such actions. If you have any goods or services to sell, using email marketing to promote them is the most effective and economical strategy. Similar to this, you may instantly email users of your WordPress site and send them several notifications, including those regarding their orders placed, user login verifications, and passcode resets.

Above are plenty of arguments to guarantee that your email is always functioning properly. But in addition to making sure your emails are sent, you also have to make sure recipients are aware of who is mailing them. You can accomplish this by altering the email sender name in your WordPress account’s outgoing emails.

Users see “WordPress” as the sender name in WordPress by default when they receive email alerts from you, along with the fictitious email address wordpress@yourdomain.com. It should not be surprising that many spam filters classify these addresses as spam and hence block a large number of them. If your WordPress email address is flagged as spam too frequently, your server may develop a negative reputation, which may cause certain email providers to completely ban your emails. For your WordPress website, using the WP Mail SMTP Plugin to modify the initial sender name and email is the best option. By resetting the WordPress mailing feature to utilize an appropriate SMTP supplier when sending your emails, you improve the deliverability of your emails. Your messages will still find their intended recipients even if your web host blocks SMTP ports during this process because the plugin makes sure that emails are dispatched using the provider’s direct API.

Go on and open WP Mail SMTP -> Settings in your WordPress admin panel after installing and activating the plugin. You should input the email address and sender name that will be used to send emails over there in the Mail area of the screen. Be sure you select both required boxes: “Force from Name” and “Force from Email”. By doing this, you can make sure that

The next step is to configure the SMTP server by selecting a mailing service provider from the list in the “Mailer” section. The default mailer technique is less dependable than others, so you should not use it. Regardless of the choice you select, the plugin will offer the relevant link to the documentation to assist you in setting up and configuring the mailing provider and enhancing email deliverability.

You should click the “Save Settings” button after establishing a connection between the plugin and your SMTP service provider. To launch a test email to see if your email is configured and functioning as it should, hit the “Email Test” tab. You can enter the email address here to which you want to send the confirmation mail. Once you’re finished, simply click the Send Email button and check your email inbox to make sure that you can receive emails.