A brand is a combination of name, design, symbol, or anything which can differentiate one’s brand from another. You all used to hear the word brand in your day-to-day life. I want to purchase clothes from this brand, this brand products are comfortable, this brand has the best quality, etc. But did you ever think about how you get so attached to a particular brand it’s because of branding that a company does for promoting their products?

Branding is a process that refers to marketing and business concepts that will help customers to identify the product by its brand, the company, or an individual, you can also say that it helps people to associate a brand with its products. Branding is something that you can’t touch or see (i.e) it’s intangible. Branding creates a perception about the company, products, and individuals.

Let’s talk about how you can do branding…. Logos, Jingles, Taglines, and mascots are some techniques through which you can do branding. There is various branding strategy but in this article, we will learn about the top 5 strategies

Branding Through Company Name Strategy:

A way of branding through which the brand name is been highlighted. Companies that follow this strategy have a focus on using and highlighting their brand name. Eventhough you are purchasing the same category of product from another brand you will still say the name of the brand which is stuck in your mind. For example coca-cola you are so adaptable to this name that when you purchase Pepsi you will still say “Bhaiya ek coca-cola dena”.

Branding Through Attitude strategy:

In the Attitude branding strategy, the main focus is to bring life to the business (i.e) feelings that create a large emotional connection between the customer and brand. For example, Nike uses this branding strategy to market its products like they not only sell athletic shoes but also promote a healthy lifestyle with slogans like” just do it.”

Branding Through Private Label marketing strategy:

This strategy is majorly used by successful supermarket brands. They use this strategy to compete with larger retailers. For example, supermarket chains like D-mart as it put cost-effective options for various brands.

Branding Through Brand Extention:

The strong brands that decide to extend their brand in different segments like a cloth brand are starting to sell shoes and jewelry. Here in this, the brand name will remain the same but the product will be different. For example, Colgate this brand was in toothpaste selling but now they have extended it with toothbrushes.

Now we know what the brand, branding, and branding strategies are but let’s talk about how branding is helpful for your business or services.

Important Points About Branding that Helps your Business or Services Grow

Helps in Loyalty:
Through good branding, you give your brand a more human side that creates loyal customers who stay with you for long.

Helps in Building Trust:
Trusting a brand and purchasing it for the first time can be done with good branding. As branding helps in creating trust between your brand and your customers.

Helps in Advertising:
Branding also helps you to improve your advertising as these both go hand to hand. You can’t create an advertisement if there is no brand.

Help to Unite:
Branding unites your online presence, logo, name, products/services, and call to the mass. This helps to boost sales.

Help in Sales:
Another most important is it helps in boosting sales as every brand end moto is generating good revenue. As your branding is strong and creates a good impact on customer mind then the result will convert into sales only.

Last Words:

Branding is a key element for success and our Cross Graphic Idea is focused on your success. So, what are you looking for we are the best marketing agency in Jaipur just a call away from you call us! For more details.