When a corporate image changes in an organization due to any marketing strategy is known as rebranding. The changes can be in the name, design, or symbol for the already established brands in the market. Business rebranding is done, just to create a different identity from its existing branding, from its competitors in the market.

Through rebranding, a new look and a new feel is been established for your company and its products. You can also attract a new audience, brand recognition gets improved, google rating gets improved, also streamlined your teamwork.

When rebranding is needed?

Before doing a business rebranding for any small or big business you should always know that it can be a success or a big failure also this is a bit costly process, As depending on the company from which you are asking to do it. And the reasons should be strong enough to justify the rebranding decision.

Let’s discuss some reasons for rebranding:

Thinking to expand your business internationally.
When you are merging your business with another.
Market repositioning is there.
To improve company reputation.
Leadership changes in your business.

The two main types of business rebranding are Partial and Total.

Partial Rebranding:
Adding something new to your existing brand with some minor changes (i.e) when the objective of your business changes or your brand logo and design get outdated, The best example for partial rebranding is “Pepsi”.

Total Rebranding:
When your brand mission, vision, and value change because of a merger or anything else then you have to give a whole new makeover to your brand.

An example of total rebranding is “Dunkin’ Donuts” they changed their logo because as per their name the main focus was on donuts only so for changing people’s minds that not only donuts but coffee is also the best beverage which we sell they changed it into “Dunkin’” so, that there will be no specification in the famous food item.

9 Things to Consider Before Changing Your Business Branding

1.Check Out What is or isn’t Working:
Usually, people think that Rebranding is something that changes the whole brand from AtoZ but this is not the case before rebranding you have to break down your brand to check what are the things working fine(i.e) no changes are required in that area and what should be left behind while rebranding.

2. Make Sure you Prioritise your Present and Future Customers:
Your audience is your key so while delivering a brand story always remember that it connects with your existing and potential customers. New and old customers’ expectations and needs will vary so while rebranding both customers category you should keep in mind.

3. Consideration Should be Given to Logo:
We all know the weightage that a logo has in business branding. Successful logos are those that create a good memorable visual impression in your customer’s mind. This is the most critical part so be sure with the framing, designing, and color. Choose the best graphic designer who can justify it. Make sure the logo which you are redesigning should not change in such a way that the whole brand looks got changed. Like Apple, and McDonald’s logos changed but the image and the identity of a brand are the same when we see them. They modified it as per the trends which have not changed the whole image of the brand in their customer’s minds.

4. Don’t Compromise your Brand Reputation:
Rebranding is quite exciting right, it has some risks as well and can affect your brand reputation because changing your brand for some wrong reasons or too many changes can harm your customer mindset. Also, they will lose trust in your brand. Make sure you are clear while delivering the reasons for rebranding. As you decided on rebranding then never took your foot back as it will affect your brand reputation.

5. Marketing Material scope:
While doing business rebranding everything changes your logo, symbol, tagline, etc. which is there in your whole marketing products like promotional t-shirts, signage, carry bags, etc. you have to redesign and reprint them so, keep your budget planned accordingly.

6. Mission, Value, and Vision Rethink:
Analyzing a company’s mission, value and vision is the most important part. If anything goes wrong then your rebranding will be a waste.

As vision gives direction and defines the action which your company needs to take so redefine it properly while doing rebranding.
A purpose of an organization is defined through the mission. So, if your mission changes then your message is required to be changed.
It's the combination of vision and mission. Just to show your main focus then you have to make your new values.

7. Re-established Brand Identity:
While re-establishing your brand identity always keep your logo, imagery, shapes, guidelines, or color in consideration. like, create a logo that stands out and also if justify your mission, vision, and value. Always choose colors that match your brand image while rebranding. Your brand image is been supported by the change in the imagery and shapes.

8. Reconsider Company Name:
A serious step which is been taken while changing the company’s name can cost you a lot if it’s not right. Always make sure that your new brand name conveys the right message that your brand wants to deliver. As it supports your business goal and growth.

9. Revise Brand slogan:
Make sure your slogan is simple, clear, and short. It should be made keeping your customers and market in mind because customers love the short and catchy slogans like “just do it”, from Nike, and “Have it your way” from burger king.

Last words:

As re-branding is not an easy task to do selecting the right organization which can help you to do your business branding properly is most important. We at Cross Graphic Idea will be glad to work with you. Just a call away so, what are you waiting for call us! For more guidance.