Whether it’s a soap bar or a juice bottle, product packaging design matters. Your brand’s image will hang in the balance whether you love it or hate it.
Want to know why you should create a product packaging design that is appealing? Read on
1. Product Packaging Design Speaks Quality
There is a lot of discussions to be had regarding quality. Brands use packaging as a means of alignment with their quality standards. Packaging is a good way to mask quality levels within a product, so the companies that are doing so are headed in the right direction.
2. Establishing A Brand Position
Packages aid in developing brand loyalty as color, symbols, or packaging creates attraction between a product and its consumers. In any shopping environment, brand recognition is a simple process if your products or groupings are of the same recognizable packaging style. A large number of options are available both on the internet and in conventional retail channels.
3. It’s All About Color
The Colour scheme and font style can also hint at the products’ target market. Take a stroll down your local grocery store aisle to see this. Cereals marketed to children are often bright and colorful; whereas granola brands marketed to people who are in search of healthier options will often use cool color palettes with earth tones.
4. Engaging the Senses
How does a package appeal to you? That depends on the product you wish to sell. Green milk cartons may conjure up images of sour milk, yet they are also attractive packaging for garden products. Packages that are carefully designed to inspire purchases usually solve a pain point, provide something special, convey a sense of quality, and most importantly, do not leave the potential customer in the dark.
5. Consumer Behavior Can Be Changed
- Four in ten consumers said they were likely to share a picture of a unique or interesting product package.
- Businesses that pay attention to packaging report a50% increase in consumer interest.
- A study by Business Insider found that consumers typically judge products just by looking at their packaging for seven seconds.
6. First Impressions That Last
A packaging design should have the ability to speak volumes in just a few seconds. Ariana Grande’s perfume bottles have a very unique shape, which is one of the things that makes them stand out. Goldfish tea bags and cheese cracker snacks are also examples of great packaging that makes an immediate positive impression.
Designing packaging for products must not only have an enticing look and feel but also consider whether it is intended to sit on a shelf. The product must be versatile enough to fit anywhere with ease and attract attention, regardless of whether it is displayed on a windowpane or sold by mass merchandisers. Choosing a packaging design agency that blends style, appeal, and elegance, while understanding consumer psychology, can be a key to your marketing success!