7 Effective Ways To Get Your Business Noticed
1. Target Keywords
When a user searches for something on a search engine like Google or Bing, they are shown relevant results.
Search engines do that by going through websites and then displaying those which have relevant keywords.
Keywords are terms the user is searching for and thus search engines only display sites that contain those relevant keywords.
Therefore try to optimize your content and site pages for relevant keywords that you want to rank for.
Each page on your site should target a specific topic and should have primary and secondary keywords related to the topic.
Try to add high-volume keywords, add those keywords to your content in a natural way and add them to your meta tags as well.
E.g if you are writing on “Payment cards processor”, you can add the keyword throughout your content and add related terms as well like “payment processor”, “examples of payment processors” etc.
2. Make Crawling Easy for Google
Google is an ever-evolving platform that continuously receives new websites with new pages and content and it indexes them from time to time.
The easier it is for google to move through your site and understand your content, the better. That is because your pages will get indexed faster that way and thus will rank faster.
To help Google index your pages, add relevant keywords as mentioned before. Make sure to interlink pages meaning add links from one page to another. Also, run SEO Audits to see if there are any weaknesses in your SEO strategy that you can work on.
3. Get Featured in Local Listings
When someone searches for “restaurants near me” or “clothing stores near me”, google displays results relevant to the search and displays places close to the user.
One way to get your brand in those search results is to get your brand name in listing-based articles by reputable sites.
When other sites mention your brand in their listings, the chances of google displaying your brand name in search results for local searches increase.
Over the last 2 years, local search has grown by 900% which is why getting noticed through local searches is a promising way to get your brand noticed by a wider audience.
4. Utilize Social Media
Social media is a powerful tool of the modern age and is one thing you can not ignore. So many brands nowadays, solely market on social media and thus it’s one medium you should try out too.
Make your posts engaging, relevant and informational. While you should promote your brand, don’t overdo it.
Try to add fun content about the work culture in your office, general info posts about your field, or maybe memes if possible.
Social media is a great way to get noticed online and reach audiences faster.
Whatever you post don’t add irrelevant content so it gives off a spammy and unprofessional vibe.
5. Work on User Experience
With user attention span decreasing rapidly due to more content being shown over a shorter period, it is crucial to work on a positive user experience.
From improving loading speed to keeping your site mobile-friendly, there are so many details to keep in mind.
Work on your content and keep it simple and easy to read so you can minimize your bounce-back rate as google considers it as an indicator of your performance.
Also optimize images, videos, and other content. Try to use original images as that will help rank them in google images.
6. Ask for Reviews
A 2020 report by Yellow’s Social Media stated that 68% of customers read reviews of other customers. That shows that reviews play a huge role in creating a positive reputation for a brand.
On top of that, reviews can also play a huge role when it comes to your ranking. According to Moz, reviews affect search results by 15%.
Therefore, consider asking customers for reviews and display them in a way that other customers can easily notice them.
Also, resolve any negative reviews to ensure the reputation of the brand doesn’t suffer.
When other sites link back to you and add your website or page link to their site, that’s called backlinking.
Getting those backlinks is a great way to boost your online status and get noticed by search engines.
Search engines consider backlines like a vote and the more you have the better, but avoid buying backlinks.
That is because Google considers it as rigging and may punish your site with lower rankings. Thus instead of buying, try to build relationships with authoritative sites and try to contribute to their site if possible.
Search the web and check if someone has mentioned your site and request them for a backlink if possible.